Apple reluctantly allows third-party app stores for European iPhone users, complying with EU regulations effective March 2024. Phil Schiller expresses concerns, emphasizing the risks and loss of control compared to Apple’s App Store.
In an interview, Schiller discusses the challenges associated with third-party app stores, citing potential risks beyond Apple’s control. He acknowledges the necessity to minimize perceived risks for iPhone users while adapting to the new regulatory landscape.
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Highlighting the risks, Schiller notes that third-party stores may introduce content previously restricted on the platform, posing challenges for Apple’s monitoring and control mechanisms. While users may welcome the freedom, Apple remains vigilant about maintaining its ecosystem’s integrity.
The iOS 17.4 beta version provides a glimpse into Apple’s dual-pronged strategy. While accommodating EU regulations with a region-specific iOS version, concerns persist about the impact on Apple’s business model, including developer commissions and App Store hosting policies.
