LinkedIn is currently in the testing phase for a short-form video feed feature, akin to TikTok in functionality. Austin Null, from the influencer agency McKinney, was the first to spot this new feature and shared a demo on LinkedIn.
The short-form video feed will be accessible under the new ‘Video’ tab. Users can swipe through a vertical feed of short videos, engaging with them by liking, commenting, or sharing. However, the criteria for video selection remain undisclosed.
Unlike other platforms offering similar feeds, LinkedIn’s focus will solely be on career-related content, aiming to boost engagement and discovery. This dedicated feed is crafted to present bite-sized videos for seamless browsing.
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According to reports, LinkedIn, owned by Microsoft, recognizes the rising preference for video learning among users. Hence, it’s testing this feature to facilitate easy discovery of relevant professional content. Currently, it’s in early testing stages, not yet available to all users.
The new video feed presents an opportunity for creators to share their content and potentially expand their audience reach. LinkedIn may explore monetization avenues for this feature in the future, incentivizing creators further.
In addition to the video feed, LinkedIn is reportedly exploring gaming integration. With over 1 billion users worldwide, this move aims to bolster user engagement on the platform.
