HMD Global undertakes a significant rebranding, shifting away from Nokia branding across online platforms. The company’s official website now redirects from Nokia.com to HMD.com, signifying a pivotal transformation.
Moreover, the company’s Twitter handle transitions from @nokiamobile to @HMDglobal, marking a departure from the iconic Nokia nomenclature. This strategic rebranding suggests a renewed focus on establishing HMD Global’s independent identity in the competitive smartphone market.
Amidst the rebrand, reports emerge regarding the discovery of new Nokia-branded smartphones listed on the IMEI website. According to GSMChina, 17 new Nokia models, bearing model numbers from TA-1603 to TA-1628, have been spotted. These models potentially hint at a diverse range of offerings, including various RAM and storage configurations. Speculations arise suggesting a potential unveiling of these new Nokia models at the Mobile World Congress (MWC) 2024 in Barcelona. The event, scheduled from February 26 to February 29, could serve as the platform for HMD Global to showcase its latest innovations.
While details about these purported smartphones remain scant, their emergence underscores the enduring partnership between Nokia and HMD Global. With a 10-year deal inked in 2016, Nokia-branded devices are expected to continue enriching the market until 2026.
Recent leaks further fuel anticipation, with nine new HMD-branded handsets reportedly surfacing on the IMEI website. These devices, including the codenamed N159V, hint at a diverse lineup catering to various market segments.
One leaked model showcases a dual rear camera setup with an LED flash, signaling a mid-range offering. Another leak reveals a smartphone featuring a high-resolution 108-megapixel primary rear camera with optical image stabilization (OIS), promising enhanced photography capabilities.
As HMD Global navigates its transition from Nokia branding, the discovery of new Nokia models ignites curiosity, hinting at a promising future for the Finnish company in the competitive smartphone landscape.
