Apple is set to make adjustments in response to the European Digital Markets Act, aiming to address anticompetitive practices. The changes involve introducing fees and restrictions for users downloading apps outside Apple’s closed ecosystem, particularly targeting iPhone app downloads.
The Digital Markets Act (DMA) prompts Apple to allow sideloading in Europe, enabling users to download apps without using the App Store. However, Apple plans to maintain control by reviewing and imposing fees on apps downloaded outside its store, potentially reigniting tensions with app developers seeking more freedom.
Amidst the ongoing global battle over third-party software control, Apple faces scrutiny over its App Store operating margin, estimated between 70% and 80%, deemed anticompetitive. The company’s response includes offering developers an alternative payment system with a 27% commission, further fueling the antitrust debate.
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Industry players like Meta Platforms, Spotify, and Microsoft are gearing up for potential changes. Meta considers direct app downloads from Facebook ads, Spotify eyes direct downloads from its website, and Microsoft explores a third-party app store for games.
As Apple aims to comply with EU law by the March deadline, ongoing discussions with the European Commission and regulatory scrutiny will shape the future landscape of iPhone app distribution.
